Hi, welcome,
My name is ZHANG Guo and I am from Chengdu City, Sichuan Province, China. I have worked as a journalist in Chengdu Radio & Television Station for three years. Now, I am a student whose major with MA Creativity: Innovation Business and Strategy in the University of Exeter.

I graduated from Zhejiang Normal University, the major with Digital Media Technology. My educational background and working experience make me have a deep understanding of the Chinese traditional and new media industry. Sensetive insight drives me want to know how the digitalization works as a disruptor in current marketing so that I chose this module: Digital Business Model.

Furthermore, one of my hobbies is playing digital games on Playstation 4 and PC, which cannot leave without the development and support of the digital technologies. The digitalization has affected me and morden people’s lifestyle. It also has created valueble business model, like E-commerce, which I am not familiar with. This is another reason I chose this module.
Best,
ZHANG Guo